About Us

We've been in the PC hardware business since 1996, and have introduced some of the earliest, most innovative brands to Egypt. We've since been at the forefront of spotting global technology trends, and aim to continue bringing people and technology together.

We're a family-run business. As such, we make sure that our people develop a sense of belonging and remain close to the community at large, whether this involves customers, suppliers, or other stakeholders.

Our product line-up serves multiple customer segments – including gamers who use high-end computers, PC-builders who know the value of the home build, creatives who need designer-friendly performance, and the productivity-driven.

All our functions, systems, and departments are dedicated to the satisfaction to our people, customers, suppliers, and partners.

“Focusing on the customer is job number one,” says Mr. Mohamed Aly El Tawil – El Tawil founder.

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Our Mission

We're always on the lookout for "the next big thing," leveraging our deep knowledge of the inner workings of the PC hardware business to bring you the most effective and useful products.

Our Values

Innovative Solutions

Throughout its history, El Tawil brought home several solutions and household brands that serve multiple consumer tiers and segments such as gamers, the business-driven, designers, and home users.

Entrepreneurial Flair

New opportunities and new challenges bring out the best in our abilities, people, and partners, providing meaningful growth. We're dedicated to our core business, but also look to leverage the capabilities built throughout the years to explore new avenues.

Customer Centricity

El Tawil views customer centricity as its main strategic drive. All company resources, systems, functions, and plans are directed by customer needs and satisfaction.

Brands History

1997

Hansol

1998

Promedia

2000

Actima

2002

SKC

2003

UMAX

2004

A4Tech

Lexmark

2005

PowerColor

AzureWave

2006

AMD

MSI

NEC

2008

SONY Optiarc

2010

SONY Digital

CoolerMaster

2011

Corsair

2012