OUR MISSION
Cooler Master was founded with the mission of providing the industry’s best thermal solutions. Since its establishment two decades ago, the company has remained faithful to this mission, emerging as a world leader in products and services for companies dealing with devices where heat issues must be resolved.
In pursuing this mission, Cooler Master is absolutely committed to delivering solutions that precisely meet customer requirements for features, performance, and quality. Moreover, we strive to be a reliable long-term partner for our customers that they can truly depend on. It aims to be the first and foremost name that comes to mind for companies around the world seeking thermal solutions, and seeks to build such a reputation through outstanding technology, sophisticated design, and superior service.
Cooler Master’s current business encompasses a comprehensive lineup of thermal solutions for a full range of applications. Its products range from heat sinks and fans to component housing, chassis, and ducting for computers, industrial machinery, telecommunications equipment, and many other devices.
A critical component of Cooler Master’s ability to successfully pursue its mission is an unstinting commitment to quality, as demonstrated by the ISO 9001 certification granted to its main manufacturing plant in Taiwan. It has also enforced ISO guidelines and is in the process of applying for ISO 9002 certification at its second and third plants, located in China. Cooler Master has also implemented a number of analytical and testing protocols to ensure top quality, including at subcontractors, to further ensure thorough quality control. Moreover, Cooler Master’s dedication to quality extends beyond manufacturing to every aspect of its operation, including service.
INNOVATION
Cooler Master has done its utmost to build not only tangible incentives for innovation, but also a corporate culture that embraces change and creativity. The company rewards successful risk-taking by employees, regardless of whether it is rationalization of an administrative task that speeds up workflow, or a design improvement that enhances the functionality of device product. Innovation is also encouraged in the process of finding new applications for technological breakthroughs in products and services for Cooler Master customers. In fact, the ultimate aim of innovation at Cooler Master is always aims to enable technology to actually benefit customers. To provide this level of innovation, Cooler Master has built up elite R&D teams composed of outstanding engineers, many with advanced degrees, and including thermal, mechanical and materials engineers to provide specialized expertise in each of these fields. These superb teams take advantage of a sophisticated design process workflow that ensures efficiency and provides scope for innovations that are reflected in real-world enhancements. Strict process controls ensure maximum efficiency and quality at each step, beginning with thermal simulations, and proceeding to mechanical design, evaluation of mock-up samples, and on to experimental production runs, process testing, thermal and reliability testing, and finally pilot runs and mass production.
FUTURE PROSPECTS
While staying true to its original mission, Cooler Master is responding to transformations in the global industry and adapting to its own rapid growth. It will continue to devote resources to developing more advanced technologies, retaining a spirit of innovation. It will also continue to refine its operations, enhancing efficiency and making the company even more responsive to customer needs and market changes as they arise, efficient, and providing even better service to customers.
Cooler Master will also continue it dedication to creating and helping realize a vision for thermal solutions, retaining its promise to customers to be their best partner.
