About Us
Our product line-up serves multiple customer segments – including gamers who use high-end computers, PC-builders who know the value of the home build, creatives who need designer-friendly performance, and the productivity-driven.
All our functions, systems, and departments are dedicated to the satisfaction to our people, customers, suppliers, and partners.
“Focusing on the customer is job number one,” says Mr. Mohamed Aly El Tawil – El Tawil founder.
Our Mission
We're always on the lookout for "the next big thing," leveraging our deep knowledge of the inner workings of the PC hardware business to bring you the most effective and useful products.
Our Values
Innovative Solutions
Throughout its history, El Tawil brought home several solutions and household brands that serve multiple consumer tiers and segments such as gamers, the business-driven, designers, and home users.
Entrepreneurial Flair
New opportunities and new challenges bring out the best in our abilities, people, and partners, providing meaningful growth. We're dedicated to our core business, but also look to leverage the capabilities built throughout the years to explore new avenues.
Customer Centricity
El Tawil views customer centricity as its main strategic drive. All company resources, systems, functions, and plans are directed by customer needs and satisfaction.
Brands History
2005
AzureWave
2006
AMD
MSI
NEC
2008
SONY Optiarc
2010
SONY Digital
2011
Corsair